The Standard
For Serious
Results
Elite equipment. Expert coaching. A system built around your goals.
Built for Results.
Not Excuses.
World-class equipment. Cutting-edge technology. Every member gets the tools, programming, and coaching that used to be reserved for elite athletes — included in your $45/mo membership.
View Memberships200+ pieces of bodybuilding, powerlifting, functional, and cardio equipment.
AI-powered coaching and nutrition guidance included with every membership.
Infrared sauna at both locations. Tanning in Conway, coming soon to Benton.
Clinical hormone and wellness optimization for members who want to go deeper.
Stop Guessing.
Start Igniting.
You're putting in the work. Now match it with a system. IGNITE is your AI coaching platform — live inside the IRON app — turning consistent effort into permanent transformation.
- AI Coach available 24/7 — ask anything, anytime
- 6-phase nutrition system — clear roadmap, zero guesswork
- Daily habit tracking — calories, macros, water, movement
- Weekly personalized coaching videos from your coach
- IGNITE Vault — expert resources, guides, and education
In Your Pocket.
Not a chatbot. Not a generic plan. IGNITE knows your goals, tracks your habits, and delivers real coaching guidance — the same system our coaches use, built into every IRON membership.
Not a member yet? Get access to IGNITE as a standalone subscription for $9/mo — no gym membership required. Learn more →
Go Deeper
With BioGen.
Your results in the gym are only as good as the physiology supporting them. BioGen Restoration is our clinical partner — and another business in the IRON family — providing members with advanced clinical solutions that align your internal chemistry with your external effort.
Don't go to a random telehealth clinic. We have one built specifically for people like you.
Visit BioGen Restoration ↗- ✓ Weight loss programs — medically supervised, results-driven
- ✓ Testosterone Replacement Therapy (TRT) — optimize your hormones, amplify your results
- ✓ Comprehensive systemic evaluations — find what's holding you back
- ✓ Clinical-grade hormone optimization protocols
- ✓ Recovery, mitochondrial health, metabolic efficiency
- ✓ Synergistic integration with your IGNITE nutrition plan
Your Coach.
Your Program.
Your Results.
Stop guessing at the gym. Our certified personal trainers build a program specifically for your body, your goals, and your schedule — then hold you accountable every step of the way.
- Custom training program — built for you, not copy-pasted
- 1-on-1 dedicated coaching sessions
- Progress tracking — every session logged, every lift tracked
- In-app coach access 24/7 — questions, form checks, adjustments
- IGNITE nutrition coaching included with every package
- Form & technique coaching — lift right, not just heavy
You A Trainer.
We build you a system. Every client gets a fully customized training plan built to their current fitness level and end goal. Progress is tracked. Programs are adjusted. Results are the standard.
Simple Pricing.
Zero Games.
One membership. Full access. No contracts, no confusion — just you and the results.
- ✓ 24/7 gym access
- ✓ IGNITE AI Coaching — included
- ✓ 200+ pieces of premium equipment
- ✓ IRON M&F App included
- ✓ Training programs included
- ✓ Infrared sauna access
- ✓ Tanning (Conway & coming soon Benton)
- ✓ No contracts · cancel anytime
* $35 annual maintenance fee applies.
Billed on the 15th of the month following enrollment.
- ✓ Coach Knox — AI coaching engine
- ✓ Full 6-phase nutrition protocol
- ✓ Daily habit tracking & check-ins
- ✓ Personalized calorie & macro targets
- ✓ 24/7 coach access — ask anything
- ✓ Included free with IRON membership
Already an IRON member? IGNITE is included — no extra charge.
You Bring The Work.
We Provide The Roadmap.
Every IRON member gets Coach Knox. Every person who follows the protocol gets results. The only variable is whether you start.