IGNITE — AI Coaching System | IRON Muscle & Fitness
IRON Muscle & Fitness  ·  AI Coaching System

STOP
GUESSING.
START
IGNITING.

You’re putting in the work. Now match it with a system. Meet Coach Knox — your personal AI coach, inside the IRON app, built to turn consistent effort into permanent transformation.

Join IRON — IGNITE Included Get IGNITE — $9/mo
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1,000s
of lbs lost
6
Phase system
24 /7
Coach access
100 %
Personalized to you
7 yrs
Proven system
What Is IGNITE

MEET
COACH KNOX.

Coach Knox is IGNITE’s AI coaching engine — built on the same 6-phase nutrition system your IRON coaches use in person. He knows your goals, tracks your habits daily, and delivers real coaching guidance around the clock.


This isn’t a generic macro calculator. Coach Knox works through a proven, progressive protocol designed to teach you how your body actually works — so you stop chasing diets and start building a system that lasts.



See The 6-Phase System
CK
Coach Knox
IGNITE AI Coaching Engine

Powered by the same protocol IRON coaches use with their in-person clients. Coach Knox knows your goals, reads your daily check-ins, and adjusts your guidance in real time — 24 hours a day, 7 days a week.

  • ✓ Fully personalized to your goals and body
  • ✓ Adapts as your data changes week to week
  • ✓ Available 24/7 — ask anything, anytime
  • ✓ Built on 7 years of real coaching results
Active for IRON Members
How It Works

FROM SIGN-UP
TO RESULTS.

01
Join IRON or Subscribe
Join IRON and IGNITE is included automatically. Not a member? Get IGNITE standalone for $9/mo. Either way, you’re in the system.
02
Create Your Account
Download the IRON M&F app, create your account, and complete your profile. Coach Knox uses this to tailor every response to you specifically.
03
Enter The Protocol
You start at Phase 1. No overwhelm, no guessing. Each week builds on the last — baby steps that compound into permanent, measurable results.
04
Coach Knox Goes to Work
Ask questions, log habits, get answers. Coach Knox monitors your progress and guides every nutrition decision — personalized to your data.
The IRON App

YOUR COACH
IN YOUR POCKET.

Everything you need to train, track, and transform — workouts, nutrition, IGNITE, and Coach Knox — in one place, on your phone, 24/7.

Active Workout
Active Workout
Track every set, rep, and rest timer — live while you train.
Workout Calendar
Workout Calendar
Your full training schedule, built and tracked automatically.
IGNITE Dashboard
IGNITE Dashboard
Coach Knox reads your check-in data and guides your phase in real time.
Nutrition Log
Nutrition Log
Log your macros and watch your targets come together daily.
Training Plans
Training Plans
Multiple programs included — Full Body, Upper Lower, Push Pull Legs, and more.
Join IRON — App Included
Already a member? Download the IRON M&F app from your welcome email.
The Protocol

THE 6-PHASE
SYSTEM.

Most programs throw everything at you on day one. IGNITE takes the opposite approach — one variable at a time, building habits that actually stick.

Diagnostic Phase 1
The Reset
Week 1
Before calories, before macros — we establish your baseline. Real food, intuitive eating, cook at home. Simple wins for 7 days to clear the noise and start fresh.
Diagnostic Phase 2
Tracking
Week 2
One new tool: a food tracking app. The numbers don’t matter yet. We’re building the habit of logging before eating — no stress, just the habit.
Diagnostic Phase 3
Measuring
Week 3
The most critical week. We add precision — measuring food in grams to establish your true calorie baseline. This data builds your entire transformation plan.
Members Only
Transformation Phase 1
Calories
Weeks 4–5
You’ve graduated. Now we use your baseline data to set a personalized calorie target. One variable, mastered. The scale starts moving.
Members Only
Transformation Phase 2
Calories + Protein
Weeks 6–7
You can hit your calories. Now we stack protein on top. A bridge to your ideal intake — not an overnight jump that wrecks your digestion.
Members Only
Transformation Phase 3
Full Distribution
Week 8+
All four targets locked: Calories, Protein, Fats, Carbs. Weekly micro-adjustments ensure your body never adapts and results keep coming.
Real Results

THE SYSTEM
WORKS.

Real members. Real numbers. Real messages sent to their coaches at 5am because the scale moved again.

1,000s
of pounds lost
across all members
46 lbs
Fat lost,
8.8% body fat drop
33 lbs
Lost in under
6 months
24 lbs
Lost in
5 weeks
33 lbs
S.P.
Under 6 months

“It’s melting off. Really really good — I feel like this is my best macro setting yet.”

IRON Member
24 lbs
D.H.
5 weeks

“Started at 330 and this morning I was 306. 24 pounds in 5 weeks.”

IRON Member
9.9 lbs
N.H.
6 weeks

“I haven’t been under 200 since I was 16. First time in 9 years.”

IRON Member
46 lbs
Anonymous
Body composition

“Thank you for all that you did. Without you, that wouldn’t have happened.”

IRON Member  ·  −8.8% Body Fat
35 lbs
J.D.
3 months

“In August I was 215. Kicked it into gear in October. Now I’m at 179.6.”

IRON Member
21 lbs
W.M.
From Jan 3rd

“Started at 229.8. Down 2 lbs since Monday. The system is working.”

IRON Member
Upgrade Path

WANT A
REAL HUMAN
COACH?

Coach Knox handles 24/7 guidance, daily tracking, and the full 6-phase protocol. But some people want something AI can’t fully replicate — a real person who knows your story, reads between the lines, and holds you accountable in a way only a human can.


IGNITE Pro pairs you with a real IRON coach. Same proven system. Human accountability. We do a quick call first to make sure it’s the right fit for where you are.



Coach Knox vs. IGNITE Pro
Coach Knox (AI)
  • ✓ 24/7 availability
  • ✓ 6-phase protocol
  • ✓ Daily habit tracking
  • ✓ Instant answers
  • ✓ Included with membership
IGNITE Pro (Human)
  • ✓ Everything in Coach Knox
  • ✓ Real human IRON coach
  • ✓ Weekly coaching videos
  • ✓ Relationship & nuance
  • ✓ Human accountability
Clinical Partner

GO DEEPER
WITH BIOGEN.

Your results in the gym are only as good as the physiology supporting them. BioGen Restoration is our clinical partner — and another business in the IRON family — providing members with advanced clinical solutions that align your internal chemistry with your external effort.


Don’t go to a random telehealth clinic. We have one built specifically for people like you.



Visit BioGen Restoration ↗
IRON Clinical Partner
BioGen Restoration
  • ✓ Weight loss programs — medically supervised, results-driven
  • ✓ Testosterone Replacement Therapy (TRT) — optimize your hormones, amplify your results
  • ✓ Comprehensive systemic evaluations — find what’s holding you back
  • ✓ Clinical-grade hormone optimization protocols
  • ✓ Recovery, mitochondrial health, metabolic efficiency
  • ✓ Synergistic integration with your IGNITE nutrition plan
Learn More About BioGen
Get Access

START YOUR
PROTOCOL TODAY.

Two ways in. One proven system. Pick the path that fits your life.

Best Value
Join IRON
$45
per month  ·  no contract
  • ✓ Full gym access — 24/7
  • ✓ IGNITE + Coach Knox included
  • ✓ 200+ pieces of premium equipment
  • ✓ IRON M&F App included
  • ✓ Infrared sauna & tanning
  • ✓ No contracts  ·  cancel anytime
Join IRON

* $35 annual maintenance fee applies.
Billed the 15th of the month after you join.

Standalone Access
IGNITE Only
$9
per month  ·  no gym required
  • ✓ Full access to Coach Knox AI
  • ✓ Complete 6-phase protocol
  • ✓ Fully personalized to your goals
  • ✓ Daily habit & macro tracking
  • ✓ IGNITE Vault resource library
  • ✓ Cancel anytime
Get IGNITE — $9/mo
Premium Coaching
IGNITE Pro
Real Human
Coach
starts at $129/mo  ·  3-month commitment
  • ✓ Everything in IGNITE
  • ✓ Dedicated IRON human coach
  • ✓ Weekly personalized coaching videos
  • ✓ Human accountability & perspective
  • ✓ BioGen integration available
IGNITE
Your Move

YOU BRING
THE WORK.
WE PROVIDE
THE ROADMAP.

Every IRON member gets Coach Knox. Every person who follows the protocol gets results. The only variable is whether you start.

Join IRON — IGNITE Included Get IGNITE — $9/mo