THE STANDARD
FOR SERIOUS
RESULTS
Elite equipment. Expert coaching. A system built around your goals.
BUILT FOR
RESULTS.
NOT EXCUSES.
World-class equipment. Cutting-edge technology. Every member gets the tools, programming, and coaching that used to be reserved for elite athletes — included in your $45/mo membership.
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STOP
GUESSING.
START IGNITING.
You're putting in the work. Now match it with a system. IGNITE is your AI coaching platform — live inside the IRON app — turning consistent effort into permanent transformation.
- ✓ AI Coach available 24/7 — ask anything, anytime
- ✓ 6-phase nutrition system — clear roadmap, zero guesswork
- ✓ Daily habit tracking — calories, macros, water, movement
- ✓ Weekly personalized coaching videos from your coach
- ✓ IGNITE Vault — expert resources, guides, and education
In Your Pocket.
Not a chatbot. Not a generic plan. IGNITE knows your goals, tracks your habits, and delivers real coaching guidance — the same system our coaches use, built into every IRON membership.
SIMPLE PRICING.
ZERO GAMES.
One membership. Full access. No contracts, no confusion — just you and the results.
- ✓ 24/7 gym access
- ✓ IGNITE AI Coaching — included
- ✓ 200+ pieces of premium equipment
- ✓ IRON M&F App included
- ✓ Training programs included
- ✓ Infrared sauna access
- ✓ Tanning (Conway & coming soon Benton)
- ✓ No contracts · cancel anytime
* $35 annual maintenance fee applies.
Billed on the 15th of the month following enrollment.
- ✓ Coach Knox — AI coaching engine
- ✓ Full 6-phase nutrition protocol
- ✓ Daily habit tracking & check-ins
- ✓ Personalized calorie & macro targets
- ✓ 24/7 coach access — ask anything
- ✓ Included free with IRON membership
Already an IRON member? IGNITE is included — no extra charge.